We will help you get started with investing

Thinking about where to invest? This page is a great place to start. Nordea offers plenty of investment alternatives with various risk profiles, making it easy for you to build a well-diversified investment portfolio.

On this page, you can find information about the investment alternatives and solutions we offer and read what Nordea’s customers say about their experiences with investing. You can also listen to our podcast hosted by Nordea’s investment experts in which they discuss market events and outlooks.

Open trading services and start investing

If you want to trade on the stock market, you will need a trading service. Our trading service enables you to manage all your savings and investments and to trade affordably on all the main markets. Read more and open trading services

If you want to start investing in funds, try our Portfolio Designer. The tool will help you build a well-diversified fund portfolio based on the investment profile you select.

Tip! You can make investments quickly and easily in Nordea Mobile and Netbank. Read about investment services available in NetbankOpens new window.

Use our investment calculator

Enter the rate of return, saving period and amounts in the calculator to work out how your investment could grow over time. 

Investment options for both new and seasoned investors

Nordea offers a wide variety of investment alternatives from shares to listed investment products and structured products. Find out more about our investment alternatives and solutions below. In addition to our investment products, you can also read more about the wide range of saving and fund solutions we offer.


Equities have traditionally generated the best return over a long period. The flip side of their strong return is high risk.

Read more about equities


Funds are an easy way to diversify your investments and you can get started even with a small sum.

Read more about investing in funds

Equity savings account

By opening an equity savings account, you can trade in shares without needing to pay tax immediately.

Read more about equity savings account

ETFs and how to invest in them

Here you can read about ETFs and how to invest in them.

Read more about investing in ETFs

Nordea Capital

Nordea Capital is a flexible investment solution that is particularly suited for active long-term investment.

Read more about Nordea Capital

Nordea Vision

Nordea Vision endowment insurance is a flexible solution for long-term saving and investing. It is particularly well-suited to estate planning and transfers of wealth to close relatives.

Read more about Nordea Vision

Diversify your risks

In investing, risk refers to uncertainty about future return. The riskier an investment is, the more uncertainty is involved in the return on the investment. The higher the return you are looking for, the higher the variation of the return, i.e. risk, that you must tolerate.

1. Identify your personal risk tolerance

People have different attitudes towards risk. Since investment always involves risks, you should think about how much risk you are willing to tolerate.

Ideally, you want to earn as much as possible, while taking on as little risk as you can. It’s good to keep in mind, though, that risk and return almost always go hand in hand: the higher the expected return, the higher the risk. The same logic also applies the other way around: lower risk means safer investments but it also comes with a lower expected return.

2. Reduce your risk by dividing your investments into fixed income investments and equities

There is a general perception that profitable investments always call for successful market timing and skilled selection of individual investment objects.

The value variations of different asset classes will balance each other out as the market situation fluctuates. The same outcome is sought with regular saving, where you make a regular investment in both market upswings and downswings. Allocating investments into different asset classes or spreading them out over a period of time is called diversification.

Up to 90 per cent of the differences in the long-term profits of investment portfolios derive from differences in the weighting of asset classes. Therefore the choice of individual securities or timing of individual investments will not have a significant impact on the long-term return on a diversified investment portfolio. Your most important investment decision is the choice of the asset class weighting.

3. Diversify effectively

Even small investments can be diversified effectively by investing in investment funds or investment bonds. These also enable you to have a global diversification in your portfolio.

4. Monitor your investments regularly

If you are a long-term saver, you do not need to change the diversification you have chosen due to short-term fluctuations on the market. Rises and falls in prices will, however, alter your portfolio’s diversification in the course of time.

It is worthwhile to regularly check the allocation of your different investments and adjust the weightings of the fixed income and equity investments to your own targets. This rebalancing will steer you to sell shares when their prices are high and to buy when their prices are low.

Inspiration for your savings and investments

Interested in delving deeper into the world of investment? 

Podcast hosted by Nordea’s investment experts about market events and outlooks

From investment and market events to other interesting analyses – our podcasts bring you new perspectives and views on topical events in the world of investment and economic trends. Our podcasts will introduce you to a wide range of Nordea’s investment experts and other interesting exciting expert guests. Delve into the world of podcasts to find out what’s going on in the investment markets. Please note that the podcast is in Finnish.

Frequently asked questions about investing

Time to update your investment plan?

Book a meeting for investment advice.

Book meeting here