Investing – Discover new perspectives on investing

Learn more about the different investment products and alternatives and check out our tips for beginners. On this page, you can also find timely information about investing.

Nordea helps you invest effortlessly and with confidence

Thinking about where to invest? This page is a great place to start. Nordea offers plenty of investment alternatives with various risk profiles, making it easy for you to build a well-diversified investment portfolio.

On this page, you can find information about the investment alternatives and solutions we offer and read what Nordea’s customers say about their experiences with investing. You can also listen to our podcast hosted by Nordea’s investment experts in which they discuss market events and outlooks.

How do I invest?

Nordea Investor makes investing quick and easy. With this service, you can invest online on your PC, laptop or smartphone anywhere, any time. Read more about Nordea Investor here.

Investment options for both new and seasoned investors

Nordea offers a wide variety of investment alternatives from shares to listed investment products and structured products. Find out more about our investment alternatives and solutions below. In addition to our investment products, you can also read more about the wide range of saving and fund solutions we offer.


Equities have traditionally generated the best return over a long period. The flip side of their strong return is high risk.

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Equity savings account

Within the equity savings account you can trade in listed shares, without having to instantly pay taxes on your possible returns.

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Nordea Visio - säästöhenkivakuutus

Sopii varallisuuden siirtoon lähiomaisille. Valittavanasi on useita eri sijoitusvaihtoehtoja, joita voit vaihtaa helposti ja kuluitta verkkopankissa.

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Tilaa Sijoittajan viikkoraportti

Nordean sijoitusstrategien viikkoraportti, ajankohtaiset artikkelit, blogit ja uutiset joka maanantai sähköpostiisi.

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Podcast hosted by Nordea’s investment experts about market events and outlooks

From investment and market events to other interesting analyses – our podcasts bring you new perspectives and views on topical events in the world of investment and economic trends. Our podcasts will introduce you to a wide range of Nordea’s investment experts and other interesting exciting expert guests. Delve into the world of podcasts to find out what’s going on in the investment markets. Please note that the podcast is in Finnish.

Responsible saving and investing

The way you save and invest can have an impact on more than your own economy.

Diversify your risks

In investing, risk refers to uncertainty about future return. The riskier an investment is, the more uncertainty is involved in the return on the investment. The higher the return you are looking for, the higher the variation of the return, i.e. risk, that you must tolerate.

1. Identify your personal risk tolerance

People react to risk in different ways. Think about how much risk you are willing to take.

The best alternative for investors would be a high return with a low risk. Risk and return, however, always go hand in hand: the higher the expected return, the higher the risk

2.Reduce your risk by dividing your investments into fixed income investments and equities

There is a general perception that profitable investments always call for successful market timing and skilled selection of individual investment objects.

The value variations of different asset classes will balance each other out as the market situation fluctuates. The same outcome is sought with regular saving, where you make a regular investment in both market upswings and downswings. Allocating investments into different asset classes or spreading them out over a period of time is called diversification.

Up to 90 per cent of the differences in the long-term profits of investment portfolios derive from differences in the weighting of asset classes. Therefore the choice of individual securities or timing of individual investments will not have a significant impact on the long-term return on a diversified investment portfolio. Your most important investment decision is the choice of the asset class weighting.

3. Diversify effectively

Even small investments can be diversified effectively by investing in investment funds or investment bonds. These also enable you to have a global diversification in your portfolio.

4. Monitor your investments regularly

If you are a long-term saver, you do not need to change the diversification you have chosen due to short-term fluctuations on the market. Rises and falls in prices will, however, alter your portfolio’s diversification in the course of time.

It is worthwhile to regularly check the allocation of your different investments and adjust the weightings of the fixed income and equity investments to your own targets. This rebalancing will steer you to sell shares when their prices are high and to buy when their prices are low.

Nordea Investor

With Nordea Investor you can follow up on the markets and your investments whenever and wherever you like. You can submit orders and trade when it suits you best.