Corporate social responsibility – we help people learn financial, entrepreneurial and digital skills

We support society by helping young and older people alike develop their financial, entrepreneurial and digital skills. Every year, we help more than a hundred thousand Finns by sharing our expertise and financial knowledge through our own projects and those of our partners, for example in free financial skills workshops held at schools.

No one can afford bad financial skills

Supporting young people in their financial skills and encouraging them to start businesses are two ways of promoting well-being in society.

Every year we organise several webinars providing guidance on digital skills as well as mentor budding young entrepreneurs and growth companies with multi-million euro revenue alike. Nordea’s Startup & Growth unit connects investors with growth companies through hundreds of meetings.

This year is no exception, as we will continue this work to give as many people as possible an opportunity to participate and learn important financial skills that will help them make sound decisions with their personal finances. Every Nordea employee has the opportunity to spend two workdays volunteering to promote financial and entrepreneurial skills.

Becoming number one in financial skills

Finland is aiming to become the nation with the best financial skills in the world by 2030.
Our goal is to be the most impactful promoter of financial and entrepreneurship skills in the financial sector.

Financial skills

In 2021, Nordea volunteers advised more than 140,000 children and young people on financial skills through our own projects and those of our partners.

Read about our school partnerships and other partnerships

Entrepreneurial skills

In 2021, Nordea volunteers supported thousands of entrepreneurs with businesses at different stages in developing their entrepreneurial skills.

Read about our partnerships and projects to support entrepreneurship Opens new window

Financial skills for young people – cooperation with schools

Cooperation with schools for teaching financial skills to young people

We hold interactive financial lessons for schools, where we look at how to manage your personal finances and save and invest your money. More than 15,000 pupils and students across Finland have already participated in these lessons.

Comprehensive school

Comprehensive school pupils can participate in two different workshops: “Oman talouden eväät” financial skills workshop for 1st–4th graders and “Oman talouden eväät” financial skills workshop for 5th–9th graders. Using a quiz format, the workshops deal with the prices of products and services with 1st–4th graders and the cost of living with 5th–9th graders. The aim is to teach children how to spend money in a manner that suits their lifestyle and to give them an understanding of the daily expenses of their family.

Sign your class up for the “Oman talouden eväät” virtual workshops for 1st–4th and 5th–9th graders.Opens new window

A teacher’s feedback on a workshop: “The workshop was absolutely fantastic. The hosts involved the pupils throughout the lesson and the content was well-adjusted to the pupils’ skill level. As the teacher, I enjoyed it when someone else took the reins and all I had to do was just listen.”

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Upper secondary school and vocational school

“Oman talouden eväät” financial skills workshop for upper secondary and vocational students consists of two lessons: Your relationship with money and budgeting, and saving and buying your own home.

The workshop deals with the participants’ relationship with money and spending, managing their finances through budgeting, the benefits of saving, and various forms of housing. The young participants receive tips and tools for managing their finances sustainably and working towards their dreams. The aim is to get the participants to become aware of their spending habits and to plan their current and future finances.

Sign your class up for “Oman talouden eväät” workshop 1) Sign your class up for the relationship with money and budgeting workshop (workshop 2) Sign your class up for the saving and buying your own home workshopOpens new window

Work experience programme (TET)

Moneymaster games and competition

Moneymaster

In November 2018, Nordea launched the Moneymaster mobile game together with Economy and Youth TAT and the Finnish Foundation for Share Promotion. The game can be used by teachers as a tool for teaching financial skills during lessons or in various events.

Moneymaster teaches young people to manage their finances and save and invest their money, and it’s also useful in teaching languages (Swedish, English, Finnish). It’s targeted at 13–17-year-olds and free for everyone to play. Moneymaster works on all devices, enabling anyone to join the game, which has so far been played nearly 100,000 times.

Check out MoneymasterOpens new window

Moneymaster competition

Every year we hold a Moneymaster team competition for 8th graders. The next Moneymaster competition will be held on 5 May 2022 at Nordea Campus in Helsinki.

View a video of the competitionOpens new window.

Partners: Economy and Youth TAT and the Finnish Foundation for Share Promotion

Moneymaster Junior

Moneymaster Junior, the little sibling of Moneymaster, was launched in October 2021. The game has been produced by Nordea in cooperation with Economy and Youth TAT and Ekokumppanit.

Intended for primary school students, Moneymaster Junior is a mobile game featuring an imaginary cartoon world where children can safely learn financial skills. The players’ own choices with which they can influence their personal finances and environment, and well-being as a consequence, are a key part of the game. The free-to-play game is built on a story tailored to its age group and their circumstances, involving choices that impact sustainable development, the environment, well-being and the economy.

The game works on all devices free of charge, enabling anyone to join the game.

Feedback from pupils:

“It’s great to learn financial skills from a game. I wanted to play all levels through at once!”
“The best thing about Moneymaster is work. You can develop everything a little bit in the game. The advice that we remember is: you should work.”

Partner: Economy and Youth TAT

Check out Moneymaster JuniorOpens new window

Taloussankari

Digital guidance sessions for older adults

Partnership projects

Partnership projects

Yrityskylä, in partnership with Economy and Youth TAT

Nordea employees play the role of banker or other expert. Through the simulations, the participants also learn to cooperate better and take more initiative.

Nordea supports Yrityskylä in over 10 localities, including by holding job interview exercises before the Yrityskylä Day when the young participants choose jobs for themselves.

Feedback on Yrityskylä “I learned that even if a product is cheap, you shouldn’t buy it just because you can.”

See how to register in Yrityskylä on the website of Economy and Youth TATOpens new window.

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Business courses, in partnership with Economy and Youth TAT

Business courses are designed for general and vocational upper secondary schools. The participants at Takeoff, an ancillary event of Slush for young people, will be selected annually from among the students who have completed the courses. More than 87,000 students have already completed the course package.

Feedback on business courses: “I used to think that running a business is very simple, but when I participated in the course, I learned that customer service is more than just helping the customer.”

Read more about business courses on the website of Economy and Youth TATOpens new window.

Yhteiskuntavastuu - SlushTakeoff720x480

Vamos financial skills project, in partnership with the Deaconess Foundation

This financial skills project aims at helping 16–29-year-olds manage their personal finances. Through the project, we encounter nearly 1,000 young people every year. The aim is to support young people in managing their daily spending, to lower the threshold to managing their banking and other financial matters as well as to prevent serious problems and debt cycles.

“I got the feeling that you can talk about money and you can get help if you need it.”
“Things became a lot clearer and I feel more confident in managing my finances than I did before.”
“I felt I became a lot more aware of my personal finances and I finally got the courage to take a realistic look at my financial situation. I also started budgeting my monthly expenses and I aim to stick to this habit.”

More information on the project on the Vamos website.Opens new window

Yhteiskuntavastuu - Vamos - tekstialue

Matkalla project, in partnership with Plan International

We encounter nearly 100 young people every year through Plan International’s Matkalla (On A Journey) project. The project assists young immigrants to Finland who are close to reaching the age when compulsory education ends. The aim of the project is to enhance the young immigrants’ chances to become full-fledged members of Finnish society. The project helps them to get to know the Finnish society and supports their day-to-day life skills.

We support young people with an immigrant background as they take their first steps in the Finnish labour market. In addition, we teach money management skills and give participants a chance to become familiar with various jobs in a bank.

More information on Plan International’s activitiesOpens new window.

Yhteiskuntavastuu - Boy-and-girl- taking-a-selfie-720x480.jpg

Personal finances course for young people, in partnership with Opopassi

Opopassi is digital future planning tool that has gained wide popularity in recent years. Since 2018, it’s been available free of charge to all student counsellors and students at upper secondary schools. Opopassi aims to increase students’ self-awareness and their knowledge of entrepreneurship, the labour market and their personal finances and to help them to plan their further studies after school.

The content of Opopassi is determined by the curriculum of the OP2 student counselling course, which was adopted at upper secondary schools in autumn 2021. The themes laid out in the curriculum are managing personal finances, student financial aid and living. Nordea has created the personal finances course for young people on the Opopassi website.

Check out the course on the Opopassi websiteOpens new window.

Upper secondary school and vocational school

“Oman talouden eväät” financial skills workshop for upper secondary and vocational students consists of two lessons: Your relationship with money and budgeting, and saving and buying your own home.

The workshop deals with the participants’ relationship with money and spending, managing their finances through budgeting, the benefits of saving, and various forms of housing. The young participants receive tips and tools for managing their finances sustainably and working towards their dreams. The aim is to get the participants to become aware of their spending habits and to plan their current and future finances.

Sign your class up for “Oman talouden eväät” workshop 1) Sign your class up for the relationship with money and budgeting workshop (workshop 2) Sign your class up for the saving and buying your own home workshopOpens new window

Work experience programme (TET)

We have arranged work experience sessions through Teams for young people since autumn 2020, and participants have shown their appreciation for them. “This was the best ever TET experience. I learned a lot about financial matters, the economy and other important things,” says one pupil who participated in a remote TET period.

During a TET period, the pupils work in teams on various tasks related to finances and the economy, learning skills about entrepreneurship and job application processes that will come in handy in the future.

In spring 2023, we will organise a TET period for 8th and 9th graders 17.4.2023 - 21.4.2023.

Pupils can register for TET period hereOpens new window.

In autumn 2023, we will also participate in the World’s Biggest Remote TET, which will be organised by Economy and Youth TAT 6.10.2023 - 10.11.2023.

Corporate social responsibility - Young - small

Digital guidance sessions for older adults

We advise more than 10,000 older adults in the use of digital services every year

The importance of financial literacy in a digital world will continue to grow in the future. By providing guidance on how to use digital services, we can improve the skills and security of older adults in a society undergoing a digital transformation.

See our digital advice section for support in digital banking.

Our cooperation partners include Enter ryOpens new window, Valli ryOpens new window, Savonetti ryOpens new window, Mukanetti ryOpens new window, Joen severi ryOpens new window and Turun kansalliset seniorit ryOpens new window.

Corporate social responsibility - Seniors - small

Economy and Youth TAT is a national influencer, helping young people to improve their financial and work skills as well as getting them excited about entrepreneurship.

Go to Economy and Youth TAT website Opens new window

Vamos supports 16-29-year-olds in their daily lives. The project helps them with finances, mental health issues, living arrangements and planning the future.

Go to Vamos website Opens new window

Plan International is a humanitarian organisation that advances children’s rights and equality. The organisation aims at promoting children’s education and health and getting them to actively participate in making decisions concerning them.

Go to Plan International website Opens new window

Opopassi Opopassi is an inspiring tool for planning your future. Upper secondary school students can complete the OP2 student counselling course by collecting Opopassi points.

Check out the course on the OPopassi website. Opens new window

Supporting entrepreneurship and corporate social responsibility

Also read about supporting entrepreneurship as part of Nordea's community engagement