Take control of your money – your first steps into investing

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Nordea and Inderes Femme have joined forces to create the Investor Collective – a relaxed, community-driven way to learn the essentials of investing. Forget boring textbooks. Here, learning happens by doing – together.

Experts share their best tips in a way that makes it easy for everyone to join in, whatever your starting point. Read, listen and take part in the way that suits you best. We start with the basics and build knowledge together around investment portfolios and risk management. In the first term, we cover the essentials of investing, diversification, risk and portfolio construction. Later on, we dive deeper into the world of analysis.

We also publish podcast episodes linked to the lecture topics, which you can listen to on Spotify and YouTube.

Our goal is to build a beginner-friendly community together, where you can find your own place in the world of investing. Join us and take control of your money!

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Investment Dreams and Mistakes – Inderes Femme x Nordea Afterwork 5 March 2026

We organised inspiring afterwork event together with Inderes Femme, which also served as the launch of our collaboration. The evening's theme was investment dreams and the challenges of realising them. Watch the recording of the event (in Finnish) below!

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Meet the experts

Nordea’s and Inderes’ experts are here to support you and cheer you on. They help you understand that investing isn’t rocket science. It’s something that’s within reach for all of us. 

Tiina Raininko

I want to break the myth that investing is difficult and encourage more people to get started – especially women, who currently invest less than men. My goal is to make investing easy to understand and approachable for everyone, so you can invest with confidence.

I’ve worked at Nordea for 10 years, developing investment products and services ranging from ETF offerings to our digital investment adviser. 

Kaisa Vanha-Perttula

I want to make investing in the stock market easier to approach, and I believe this community is exactly the right place to do that.

I work at Inderes as an Equity Research Analyst, closely following listed companies and forming views to support investors. My work places me at the heart of the stock market and in ongoing dialogue with both investors and company management.

Sara Antonacci

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Investing is not only my job but a passion of mine and through the Inderes Femme community I want to encourage everyone who’s interested in investing to get involved.

I work at Inderes as a Community Manager specialising in investment-related content creation, which means these topics are a big part of my day-to-day work. In addition to content creation, I’m also the Head of AGM Solutions at Inderes.

Explore the themes of the Investor Collective’s first term

Under the mattress or in the markets?

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Getting started with investing can feel daunting. Many people wait for the perfect moment in the markets or try to save up larger sums even though investing is something you learn by doing, not by waiting. When you start out and invest small amounts, the cost of learning is usually smaller too. 

So don’t stash your money under the mattress. Put it to work, even if you’re starting with modest sums. Even a small amount makes investing feel much more real.

Read more about why, how and where to invest

Jumble up your portfolio – on purpose!

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Does successful investing sound like a matter of luck? In the long run, though, it’s not about chance. It’s a result of the growth in human productivity and continuous business development – despite the crises we encounter along the way. By investing, you become part of that progress and can benefit from it financially as well!

Market ups and downs can’t be avoided entirely, but a well-diversified portfolio helps you weather downturns and uncertainty.

Discover the basics of diversification and learn how to build a more resilient investment portfolio

Confessions of an investor

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Investing isn’t just about success stories. It also comes with excitement, uncertainty and mistakes. Emotions influence our decisions more than we’d like to admit, and every investor stumbles at some point. The biggest difference between investors or investment portfolios lies in whether you’re able to recognise your mistakes and learn from them.

When you understand yourself as an investor, you make better decisions – even when the markets are in turmoil.

The link to the lecture will be published soon.

Your investment style isn’t a personality test

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Are you a stock picker or an index investor? When you invest in stocks, you buy a piece of a company. With index funds, you can diversify your investments with very little effort. Investing isn’t an either-or choice. In fact, for most people, a combination of different approaches works best. You can think of your investment style like your personal style and wardrobe: it evolves over time. Did you know that many beginners trade too much at the start, even though when it comes to investing, less is often more?

With clear guidance, you can get started and avoid the most common beginner pitfalls.

The link to the lecture will be published soon.

Spotted: an investor without a plan

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An investment plan is an investor’s most important tool. It shouldn’t be drafted in the middle of market swings, but something you should have before you make your very first investment. Think about where you are in life, what your goals are and how investing fits in your budget.

With a good plan, it’s easier to stay calm and invest with a long-term focus. Diversification and regular monthly investing can also help make investing less stressful.

The link to the lecture will be published soon.

Important information about investing

This is an advertisement. The information provided on this website is intended as general product information only and does not constitute investment advice or recommendations. Past performance is not a guarantee of future results. The value of investment products may increase or decrease due to market movements, and it is not certain that you will get back the entire amount you invested. Before making any investment decisions, you should read the relevant prospectus and key investor information documents for more details about the investment product.