The investor: Energy and excitement is key
Mentor, investor and business owner Casper Dreymann, who is very much involved in an organization of Danish business angels, has experienced his fair share of business idea presentations. So, what does he focus on when presented to a new business idea? His answer is worth paying attention to:
“First of all, I focus on the person behind the company; on their professional background and accomplishments. Then I focus on their presentation, their energy, and excitement. And then I focus on their business idea.”
Investors and business angels like Casper are naturally interested in the business side of your company, in how you plan to make a profit and make it worth for him to invest in you. But, contrary to what you might anticipate, budgets and numbers are not what Casper is mainly focused on when you present your business idea to him:
“Make a great presentation of your idea. Tell me about yourself. Show me your product. Show me, that you have done your research, that you know your market and that you have the determination to pull this through. I want to see the documentation for, why your business idea is worth my investment.”
“Be prepared. Know your business plan inside out, and be ready to answer every possible question.”