Make it happen

It takes heart and soul to make it happen

When you’ve finally set up your business and start to deliver your products or service, you might not have had the time to take your eyes away from your day-to-day tasks and look ahead into the future. However, there comes a time when you need to consider growing or developing your business in one way or another. And what got you to the point where you are now, is probably not what takes your business to the next level.

You can grow your business in more than one way. One is people-wise: When your schedule is full, customers keep knocking on your door and you start turning down work, then you might need to consider taking on an employee – even though you prefer to keep business simple and just outsource some of the work, when things pile up. Another way of growing, is reaching out to a broader audience and here marketing will play a key part in your success. Successful marketing depends on your ability to target the right customer segments with the right message at the right time and place. Not only do you want to reach out and win new customers, you also want to keep your existing customers happy while staying ahead of competition. Now, hiring an advertising agency is costly for a new business, so in this part of the guide we advise you which marketing media to use, how to draw up a marketing plan and execute a marketing strategy. Earlier on you made a SWOT analysis and a business plan, now we’re going to use these to set up some clear objectives for your marketing plan to meet.

Go out and shout to the world like you mean it!

Let the world know

We asked five Scandinavian entrepreneurs how they approached the challenges of promoting their company. Their answers will hopefully inspire you to be bold, brave and dedicated when making it happen for your business dream.

The world of advertising

Not so long ago in the world of advertising the reach of your ad campaign was equal to your ad spent. Now, with social media taking up more and more space in the advertising landscape, we quite often see campaigns with tiny budgets make a big splash.

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How to grow your business

Ambitions are good. But, they need to be rooted in reality, if you don’t want them to get in the way, when you want to grow your business. Learn from our talk with an investor and some entrepreneurs how to fulfil your ambitions.

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The art of hiring the right people

We asked three Scandinavian entrepreneurs about their experiences with finding and hiring the right people. Because, when you want to grow your business, you need people around you, employees to share your passion and help you succeed.

My marketing plan

Like we have stated in other parts of this guide: Planning is good – great planning is even better. So, to help your marketing off to the best possible start we will provide an inspiring template for your marketing plan. The plan consists of the following elements: 

Step 6 - Making it happen - infographic

  • COMPANY: Based on your SWOT and  business plan describe what your company bring to market.
  • PRODUCT: Describe your product or service including all beneficial details.
  • OBJECTIVE: What do you hope to get out of your marketing campaign(s)?
  • TARGET: Describe who your customers are (both the ones you have now and the ones who you really want to have in the future.
  • STRATEGY: What position will you take to expand your market share and attract new customers?
  • TACTIC: How will you reach your objective?
  • IMPLEMENTATION: Describe what marketing channels you will use as vehicles for your promotion.

Got questions regarding starting your business?

Feel free to book a meeting with a business advisor at Nordea.

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The do’s and don’ts of hiring

You have probably tried yourself to be interviewed for a job, but have you ever interviewed someone? Or hired an employee for your business? If not, this article will give you some great advice on what to do and notdo

Let’s take your business to the next level

We meet with many different businesses each day. This means that no matter what challenges and needs your business faces right now, we have probably seen something similar before. Take advantage of our experience, network and expertise when starting or growing your business.

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