How Znipe.tv did market research
Erik Åkerfeldt is the co-founder of Znipe.tv, a 1-year old tech start-up out of Stockholm. When creating Znipe.tv Erik and his co-founder did a lot of different research, so, apart from market research they also did several months of technical research, followed by customer research, and they maintain a beta-approach to their product, in the sense that they keep on testing it to refine it’s performance and potential.
Now, you may ask, what is Znipe.tv? And we will let Erik explain it:
“Znipe.tv is a new emerging digital broadcasting platform, where fans of esport will be able to LIVE stream games played by professional esports players. Not only will they be able to stream the games, they will be able to actually see what the players see, as they play the games. When Znipe.tv launches you will be able to enjoy a realtime LIVE esports experience on any device all around the globe. We will be the Spotify of esports!”.
With such ambitions you need to do your homework. You need to do a serious amount of research, and that’s exactly what Erik and his “partner-in-crime” did. Once they had defined their business idea – a LIVE streaming esports service – they reached out to their network to find out, if at all the idea was technological feasible, then they used their network to figure out what sort of technologies they needed to bring in to the equation. In this period the research included several months of testing various technologies.
Then they expanded their research to include the actual players and, together with them they developed a platform that they could present to potential esports fans. Using their own test-platform they could define specific user segments and fan-personas and make adjustments to their product, in order for Znipe.tv to better match the desires and aspirations of both pro-players and fans.
The company has now existed for one year, and the research and fine-tuning of the end product that will be Znipe.tv is still underway, but Erik is confident, that all the hard work of testing and researching will pay off.
“If you are a new first time start-up and don’t want to spend a lot of money, then I suggest you search the web.”