Per works at Nordea as a Relationship Manager mainly focusing on small entrepreneurs and one-man companies. On a monthly basis he is approached by 1 or 2 new, hopeful entrepreneurs. Many of them want to open a restaurant or sell their own expertise via their business.
But in the course of a year he gets to consult entrepreneurs within all sorts of businesses. And no matter what sort of business he comes into contact with, the situation is much the same; a person has been running a hobby entrepreneurship while being an employee and now wants to turn the hobby into a fulltime job.
"Most new entrepreneurs do not have all the details about their private economy figured out”