01.09.2010Nordea is the main cooperation partner to the “Dance” show of Channel Four Finland. The show looks for Finland’s most talented dancer, professional or amateur, whose performance combines skill with charismatic personality.
"The content and positive spirit of “Dance” support in a great way the guiding principle of Nordea’s activities, “Making it possible”. For our part, we want to help young people realise their dreams", says Thomas Pimenoff, Nordea’s Head of Marketing in Finland.
“Dance” is based on the international television format “So You Think You Can Dance”. It was created by Simon Fuller, the man behind “Idol”, and the format has already been seen in 20 countries. Eight women and eight men compete to win the top prize. The show runs for about 12 weeks.
